A brand is the sum total of the experiences your customers and potential customers have with your company.
A strong brand communicates what your company does, how it does it, and at the same time, establishes trust and credibility.
Your brand lives in everyday interactions with your customers, the images you share, the messages you post on your website, the content of your marketing materials, and in your posts on social networks.
How can a small business develop a strong brand on a tiny budget? Here are 10 tips to help you get started:
- Be unique
- Grow your community
- Build great products and services
- Have a good name and logo
- Find your voice
- Be consistent
- Keep your promises
- Stand for something
- Empower your customers
- Deliver value
We’d love to hear from you in the comments. What makes your small business unique? What’s your story?