5 Email Marketing Automation Tips
5 Email Marketing Automation Strategy Tips
Improve engagement along the customer journey Increases revenue Increases efficiency
1. Select an email marketing automation tool
When choosing a platform, look for credibility, reliability, and ongoing professionalism.
2. Segment Your Potential Customers
Segment email lists or categorize your customers based on the actions taken, how they discovered your product/service, the item purchased, and so on.
3. Personalize your message and call to action
It improves the quality of your customer service and makes each receiver feel less like a needle in a haystack.
4. Perfect Your Mobile-Friendly Design
Creating a mobile-friendly email design is truly imperative with the existing and climbing 68% mobile open rate.
5. Analyze Results
Essential lead generation metrics to check:
1. View rate
2. Open rate
3. Click-through rate
4. Conversion rate
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and if you’re ready … let’s chat!