5 tips for more effective influencer marketing 👇

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Though now is a great time to experiment with influencer marketing, it’s important to consider the following to make sure you maximize the return on your marketing dollars.

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1. Consider your brand
Before you seek out influencers, you should first consider your brand. Many industries have influencers that are easier to identify than others.

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2. Find the right influencers
The hardest part of influencer marketing is finding the right people for the job.

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3. Don’t sweat small follower counts
While a social media celebrity might be the ideal influencer on paper, look beyond the A-list.

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4. Allow creative freedom
Your chosen influencers resonate with their audience for a reason.

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5. Track your metrics
The only way to know if your campaign is working is to track its success.

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Influencer marketing campaigns can be a great tool for driving brand awareness, but only if you’re willing to put forth the effort.

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Love this post? Save it for the next time you’re thinking about influencer marketing for your business._and if you’re ready … let’s chat!