7 Easy Ways to Build a Strong SEO Marketing Strategy
Effective search engine marketing meetings require a well put together strategy and execution. Below are 7 simple ways to build a strong SEO marketing strategy 👇🏼
1. Know Your Keywords
First things first. You can’t do much without knowing what keywords your target market is using to find solutions to their problems that your company solves.
2. Write High Quality Content (Naturally)
The key here is to use your marketing spidey sense and create engaging content that is valuable to your target market.
3. Use Keywords in Your Website Page URLs
Be sure you don’t overlook your page URLs because they’re important for your SEO. This is where your keyword research comes in handy.
4. Don’t Overlook Page Titles
It’s critical to create engaging and interesting titles for your web pages. Be sure they grab your target market. If they don’t, people are not going read all the great content below.
5. Review Every Page for Additional Keyword Placement
Now that you’ve created high quality content that your target market needs (and wants) and have attention-grabbing headlines to engage them and encourage them to read further, go back and review everything you wrote.
6. Improve User Experience
This is beyond website content, but good user experience is becoming more and more important in strong SEO rankings. Having a mobile-friendly web design is important to Google’s ranking algorithm.
7. Hire an Expert
As I said earlier, basic SEO is mostly common sense. However, if you can afford it, it is wise to hire a SEO expert to ensure your site is truly optimized.