Want to grow your business with YouTube? Here’s a complete guide to building a successful YouTube channel to market your business.
- Create a great channel layout.
Use branded images, a video trailer, and organize videos by topics.
- Create regular YouTube content.
Aim for a minimum of one video per week, but the right amount of content depends on your audience, your goals, and your content.
- Write great YouTube titles.
Write a cliffhanger, but make sure to include key terms.
- Design the right thumbnails.
Use arrows and circles to draw attention to your video and consider including a logo to stand out.
- Cross-promote your channel on other platforms
Make it a priority to identify and reach out to other similar channels to cross-promote or collaborate in a mutually beneficial manner.
- Get your YouTube SEO right.
Use your title and description to target important key terms and increase your visibility.
- Add close captions to videos.
Ever remembered a great line from a TV show, typed it into Google or YouTube, and found the exact clip on YouTube? If that great line wasn’t in the title or the description, then you found that because the search engines used the captions to find the video.
- Optimize YouTube tags.
The key to optimizing your tags is to place your important terms first. Use quotes for keyword phrases such as “video production” and provide a blend of common and long-tail keywords.
- Ask for comments, likes, and subscriptions
More likes and comments signals to YouTube that the video is getting audience engagement, and YouTube will rank it higher in their search results.
- Create a great opening.
The first few seconds of a video are absolutely crucial to get exactly right. They “hook” the viewer in so that they want to watch your entire video.
- Create calls to action.
Having too many prompts can cause confusion, so keep your CTAs minimal and simple. The goal is to make it as easy as possible for viewers to perform an action.
Apply the principles outlined here and grow your presence on YouTube.
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