TikTok can be an effective digital marketing strategy to connect with two of the largest consumer groups now and in the future. We recommend creating authority in this space now before it becomes saturated.
- Clarify Marketing Goals
Everything you post should have a purpose. Additionally, your content here should fit the overarching voice and tone of your brand.
- Creating a TikTok for Business Profile
Your profile photo should be consistent with other social media platforms, and the bio should match your brand standards.
- Choosing Content Categories
Hashtag Challenges, Tutorial Videos and Hacks, Testimonials and Case Studies, and Behind-the-Scenes Looks.
- TikTok Influencer Marketing
When working with a TikTok influencer, set clear goals and brand guidelines. Look for someone with an engaged audience that has values aligned with your brand.
- Cross-Posting and Repurposing
You can share TikTok videos on Instagram, YouTube, Facebook, and Snapchat. This is one of many reasons why businesses are capitalizing on video marketing.
The more cross-posting potential your content has, the higher your ROI will be.
Finally, add a strong CTA that tells your viewers what to do next, whether it’s checking out the link in your bio or subscribing to your content.
This social media platform continues to grow every day, with no end in sight. Start planning now to make 2021 your most successful year yet.
Need help growing your business on Tik Tok? Contact us today!