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Off-Page SEO Tips to Increase Your Organic Traffic

Good SEO optimization tips will include both effective on-page tactics as well as good off-page tactics. Your off-page SEO tactics account for 50% of your total SEO score, so they are definitely steps you should not overlook. Your search engine strategy therefore must include advantageous off-page tactics that will help increase sales and grow your company. Off-page tactics are those separate from any content you post on your website, but which can still bring significant value to your company, in terms of improving your site’s credibility and popularity. Some of the best organic SEO tips are described below for your usage.

off-page-seo-technique

Building links

Building links into your website is one of the most important components of your overall off-site SEO strategy. That’s because Google attaches great importance to how others view your website, and whether it has value to your users. By providing high-quality content on your site, you will have something to offer users, and if you include some backlinks in your content, many more users will be able to find you. Google considers this to be a vote of confidence in your site, and that will increase your ranking. Quality link-building also encompasses having a high domain authority or a high domain rating. Whether you use link-building for local SEO or for public relations (PR) campaigns, you can expect them to improve your site ranking.

Improve your EAT

EAT stands for Expertise, Authoritativeness, and Trustworthiness. Expertise and authoritativeness demonstrate solid SEO best practices that convey to users that you are a leader in your particular field, and that you have high credibility. Trustworthiness is established over time, as your company continues to show its authority in the field, and positions itself as a leader. You can accomplish these goals by posting high-quality content on a regular basis, and by solving day-to-day problems or needs experienced by your users.

Improve your Domain Authority level and your Domain Score

These are both metrics that were designed to predict how well your website or individual pages will rank. There are all kinds of software tools you can use to obtain these scores, and if they’re low, there are some things you can do to improve your link-building techniques, your social media for SEO, and other areas as well. For instance, you can improve loading speed, improve your technical SEO, optimize your site for mobile access, and use more available off-page tactics.

Take advantage of your business profile for local SEO

One of the best SEO tips is to maximize the usage of your local SEO to drive more business to your site. An impressive 46% of all online searches are local ones seeking a nearby product or service. Make sure you have a listing on Google Business Profile to be able to cash in on this fact. This service used to be known as Google My Business, but you can now access it as Google Business Profile. Make sure you include as much information as possible in it, and make sure it synchronizes with any business information you have posted elsewhere. This will provide consistency and avoid any confusion in the minds of your followers.

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