Real Estate Marketing Tips and Trends for 2022
- Traditional strategies, like texts and emails will still work in your favor when it comes to targeting and converting real estate prospects. It provides a way to directly reach into their inboxes that in turn improves your chances of getting a higher number of query calls from them.
- Utilize Facebook ads to generate seller leads, buyer leads, and listing leads.
- Optimize your Google My Business page. By dominating your local market, you can generate more leads, which will lead to more business.
- Start a blog: This ensures your posts show up in prospect search engines every time your prospect makes a related search.
- The geographic farming technique still works very well in 2021. It is great for new or veteran agents.
- Dedicate to posting on social media 1-2 times every day and time to connect with 25 people per day.
- Video, but keep it short: Video is how online audiences are preferring to engage with your brand or content.
- Load Speed and Mobile responsive: since Google rewards a good user experience, ensuring your website is mobile responsive is essential to maintaining strong visibility in organic search.
- Put your contact details on all ads: Serious buyers always jump in to call and get all the details.
- Sponsor local events. If your community has any sporting events or festivals, get your name out there by signing up as a sponsor.
- Set up a profile on Zillow so you can be listed with other local real estate agents. This should be a no brainer.
Competition in the real estate industry is always fierce, but it’s only heating up more in 2021. That’s why it’s more important than ever to find a way to stand out from the pack. This can be done in a variety ways, including social media, cold calls, and even snail mail.
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