The Ultimate Guide to Small Business Web Design
It would be hard to overestimate the importance of first impressions. For most consumers, the first impression they will have about your brand is your website. That makes it extremely important for your website to be informative, visually appealing, and to contain high-quality content. If you have a small business trying to compete with larger companies, it can be even more important that you nail the website. By collaborating with a San Diego web design firm, you should be able to put your best foot forward on your company website.
How to create a small business website
You could of course, decide to build your own site, using one of the ‘free’ tools online. But it’s true that you get what you pay for in these cases, so beware of the do-it-yourself possibilities. Instead, consider hiring a San Diego web design company that will custom-build your site for you. A good web designer in San Diego will listen to your business objectives, gain an understanding of your industry, and acquire knowledge about your brand and its values before proceeding with the design.
One of the big advantages of working with a San Diego web design company is that you can count on their experts to have SEO experience. This can be priceless in terms of getting your website ranked highly by search engines. If your site doesn’t get a high ranking, it won’t appear on the first page of search results, and you won’t get the traffic that you desire from potential customers. By having the pros design your site, you can fully expect to have a professionally designed and developed website which looks beautiful, and which appeals to your target audience.
How expensive is a website?
When you have a professional website design in San Diego, you might expect to pay anywhere between $2,000 and $50,000. This, of course, will depend on how many pages your site has, and how many bells and whistles you want to be included. A fairly basic site for a small business would tend to be on the lower side of that price range. There are a number of other factors which will also impact the cost of having your site developed. Some of these include the style of your site, its size, e-commerce or plain, possible content management system, the volume of content needed, mobile responsiveness, and SEO services.
Which components should be included on a good small business website?
You’ll need to have much more than a great-looking website if you expect to attract lots of customers. Here are some of the elements you should be sure to include on your site:
- memorable domain name – it’s usually a good idea to make your domain name equal to your business name.com.
- design which reflects your brand – the content, logos, color scheme, and even the fonts should all be reflective of your company brand.
- ease of use – your site should have intuitive navigation, very readable content, and flawless functionality. If it doesn’t, users may abandon your site in favor of a competitor.
- solid security – hackers do not limit themselves to big corporations, and they have discovered that attacking a number of small businesses is just as lucrative.
- search engine optimization – this is the most important factor for providing a good ROI on your new website.
- plan for site maintenance – once your site has been launched, the work isn’t over. You’ll always need to plan for updating your site, to ensure that it remains aligned with your business objectives.