Google Ads for Local Businesses: How to Capture High-Intent Leads in Competitive Markets
Google Ads remains one of the most powerful marketing tools available to local businesses. When a customer searches for “plumber near me,” “HVAC repair,” or “roof inspection,” they are ready to take action. This level of high-intent traffic is unmatched across other advertising platforms. However, rising competition and increasing cost-per-clicks have made Google Ads more […]
Google Local Services Ads: How to Show Up First Without Wasting Budget
Google Local Services Ads (LSAs) are one of the best lead sources for local businesses—if you know how to use them right. The problem? Most business owners treat LSAs like traditional Google Ads and end up overpaying for calls, showing up inconsistently, or not showing at all. If you’re in HVAC, plumbing, electrical, pest control, […]
Google Ads vs. Facebook Ads: Which One Drives More Leads in 2025?
Google Ads or Facebook Ads—where should your money go if you want more leads this year? Let’s cut the fluff. You want leads, not lectures. In 2025, every dollar you spend on ads needs to work like a machine—dialed-in, optimized, and driving results fast. So here’s the real question: Google Ads or Facebook Ads—where should […]