6 Social Media Marketing Tips Every Business Needs
Wondering what’s helping online brands to scale business? Its social media turns out to be a game changer for the growth of online businesses. Whether it is big or small, every business knows the power of social media marketing to increase brand awareness, connect to a greater audience, and generate more leads.
The stats show that the average daily usage of social media is 2 hours and 25 minutes with over 4.55 billion active users worldwide. And, the numbers keep increasing exponentially. So, whether you’re a beginner or have been active for years, you’ll find a great opportunity for building a strong online presence on various social media platforms with the help of proven strategies that work.
We’ve used some of these strategies to bring successful results for our clients. In this article, we’ll share with you our top 6 social media tips that every business needs to make the most out of its digital marketing.
Before we jump straight into the Social Media Marketing Tips, let’s talk a bit about why should you consider social media as one of your marketing channels.
Benefits of Social Media Marketing Strategy
Social networks have become a substantial part of marketing strategy. If you don’t know how to market your business on different social media platforms, you’re missing out on the benefits that come with it such as:
- Increased Brand Awareness
- More Inbound Traffic
- Improved Search Engine Rankings
- Higher Conversion Rates
- Better Customer Satisfaction
- Improved Brand Loyalty
- More Brand Authority
Top 6 Actionable Social Media Marketing Tips for Beginners to Advance
Here are 6 best tips to take your social media game to a whole new level and successfully help you achieve business goals much faster:
1. Consistency is a key
Consistency is a key to brand recognition. For a brand to be recognized among the target audience, you’ll need to be consistent with each and every aspect. From the voice used in brand messages to content posting, you’ll need to be consistent to gain traction among the intended audience.
Set a weekly schedule of content that you can easily follow to stay regular on posting. You can also create a content calendar to notify you in advance a week or a day before the content you are going to post.
However, don’t get overpowered by the idea of consistency, remember, quality is more important than quantity. Even if you’ll maintain consistency on 1—2 platforms at first instead of being inconsistent on 5 platforms, it will unlock the doors to social media marketing success.
2. Gain the upper hand with new updates
Social media is ever-evolving. Each social network strives to upgrade its platform to make it more engaging for the end users. Ever since TikTok has gained popularity because of short compelling videos, Instagram launched Reels and YouTube their Shorts to stay competitive in the market.
So, whenever any social media launch a new update, it’s the right time to expand your strategy to include them.
New apps and new updates allow you to diversify your brand and keep up with the latest trends.
3. Create Engaging Content
Engagement is the key performance indicator for social media analytics. The best way to engage your audience is by creating engaging content. Make sure your content targets customer’s problems and your solutions.
While the user’s feeds and timelines are always filled with thousands of posts, it is important that your content provides unique and fresh information in your niche. You always keep in mind different types of content as videos could be more engaging than an image.
4. Use Image Focused channels
Channels like Instagram and Pinterest are image-centric and foster engaging images and visuals to attract users. Studies have shown that colored visuals increase users’ attention by 80% to read content and image posts produce 180% more engagement.
Make visuals and content more engaging using infographics, photos, and videos and be seen in the millions of posts.
5. Implement the 80/20 rule to boost engagement
Most consumers are concerned about their supporting brands and businesses. Thus, building a connection is vital to win the trust and loyalty of the customers. You can get the most benefitted by implementing the 80/20 rule, where 80% of your content should be informational, and 20% should be promotions.
Your promotions can be as fancy as running a contest or as simple as announcing a 10% off sale on your products.
However, not all businesses follow this rule. So, be wise and experiment with other ideas to boost engagement or to win audience loyalty.
6. Track Performance with Analytics
Deep dive into your social media analytics to get better insights into your conversions and your targeting audience. Collect data and use statistics to analyze your strategy and help you know what’s worked and what doesn’t.
Tracking your progress consistently provides you with opportunities to improve and make the necessary adjustments in your brand’s marketing strategies.