Let’s be real. Most home service businesses suck at follow-up.
They pour money into ads or SEO, get leads, and then… crickets. No call, no text, no second touch. Just a lonely form submission sitting in the CRM collecting dust.
Here’s the truth: your follow-up game is just as important as your lead generation strategy.
If you’re in HVAC, Plumbing, Roofing, Solar, Remodeling—this guide will show you the exact 100-day follow-up sequence we use to convert cold leads into booked jobs using smart automation, real conversation, and zero fluff.
Here’s what the numbers say:
80% of sales happen after the 5th follow-up
Most home service businesses quit after 1 or 2
Leads are busy, distracted, and considering multiple options
If you’re not staying top of mind, you’re being forgotten
The home service pros who win? They follow up consistently, automatically, and with value.
We break the sequence into 5 key workflows:
Days 1–10: Initial Outreach Sequence
Triggered YES Response (Booking Path)
Follow-Up if No Booking (Reminder Path)
Days 11–100: Long-Term Nurture
Quarterly Check-In (Reactivation)
Goal: Make contact fast and provide value immediately.
Day 1
SMS: “Hey [FirstName], saw you were interested in [service]. Got a quick question—can I text you here?”
Email: Intro with a strong value-add (e.g., review link, case study, or project photos)
Days 2–5
Send 1–2 texts and emails:
Social proof (before/after photos)
Testimonials
“Spots available this week” urgency
Days 6–10
Educational content:
“Top 3 mistakes people make when choosing a [contractor]”
Soft CTA: “Still need help with [project]?”
Best Practice: Automate this sequence to launch the second a lead opts in. Minutes matter. The faster you follow up, the higher your conversion rate.
Trigger: Lead replies “YES” or expresses interest.
Goal: Get the appointment booked quickly.
SMS: “Awesome—here’s my calendar to schedule a quick call: [insert link]”
Email: Confirmation + what to expect on the call
SMS follow-up (if not booked in 24 hours): “Just making sure you saw my calendar—want me to book it for you instead?”
Make it effortless for them to move forward.
Trigger: No response or no appointment booked after initial outreach.
Goal: Re-engage and reduce drop-off.
SMS: “Still need help with [project]? A couple openings came up this week—can I save one for you?”
Email: Quick FAQ or customer spotlight
3 total reminders spaced out over a few days
Keep it light. Focus on timing, urgency, and benefit—not pressure.
Goal: Stay top of mind and build trust over time.
Send 1–2 emails or texts per week with:
Tips and advice related to your service
Stories from past customers
Project photos or seasonal insights
Soft CTAs like “Still need help with [issue]?”
Example Subject Lines:
“Don’t make this $4,000 mistake”
“How to avoid hiring the wrong [contractor]”
“What we found under this old unit last week…”
This is where trust builds. Most companies disappear after a few days. You’ll stand out by staying present.
Day 90+
Goal: Revive cold leads with a soft touch.
SMS: “Just checking in—did you ever get that [project] taken care of?”
Email: “Still thinking about [project]? We’ve got a limited-time promo this week. Want more info?”
This one step alone can bring in leads you would’ve otherwise lost forever.
This isn’t about being annoying. It’s about being remembered.
Most people don’t buy the first time. And not because they don’t need your help—but because they’re busy, distracted, or overwhelmed.
By following up the right way, at the right time, with the right message, you earn the sale over time.
If you’re relying on just one email or one phone call, you’re leaving thousands in revenue on the table every month.
We’ve already built this 100-day system for dozens of home service companies. It works. And it can run 100% on autopilot.
If you want to close more jobs, nurture more leads, and grow without chasing people down all day—let’s talk.
Book a free strategy call at lionbearmedia.com/book-id-call
Our digital marketing and website experts will work closely with you to implement data-driven strategies that drive business growth.
Solidify your digital presence, expand your brand reach and see outstanding results month-over-month.
Fill out our brief contact form, and we’ll be in touch with you soon to learn more about your business.
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